Vanilla is the most popular flavor in the world today, and few companies can claim a name association with vanilla like Watkins can. Having produced the world's finest vanilla for more than 100 years, Watkins is recognized as the name in vanilla by hundreds of thousands of loyal customers. Our dedication to quality begins with buying only the finest vanilla beans The best vanilla beans in the world are those of the Bourbon variety'specifically those grown on the island of Madagascar off the coast of Africa. This labor-intensive crop is of such high quality that a single bean can retail for more than $3 (U.S.). This exceptional vanilla extract is aged and mellowed according to our exclusive hundred-year-old process, and fortified with special ingredients to make it bakeproof, freeze-proof and double-strength. Our dedication to quality is what makes Watkins the best vanilla you can buy. # Premium-grade Madagascar Bourbon vanilla beans: For full, rich flavor. # Double strength: Extremely concentrated 132 uses (1/2 tsp/2.5 mL per use) per 11 fl. oz./ 325 mL bottle. # Bake-proof/freeze-proof: Flavor won't dissipate when making ice cream or foods baked at high temperatures. # Low alcohol: Only 8 1/4 % versus pure vanilla extract which contains 35% alcohol and can carry away delicate flavor components under high heat. Fun Fact: Watkins has sold nearly 13.5 million gallons of vanilla extract enough to fill 17 olympic-sized swimming pools or fill a standard bathtub to the rim 213,682 times. The difference between Watkins Original Double-Strength Vanilla and Watkins Pure Madagascar Bourbon Vanilla Although both contain real Madagascar Bourbon Vanilla extract, Watkins Original Double-Strength Vanilla is made with considerably less alcohol and is fortified with stabilizers which make it more effective for baking and freezing. Watkins Pure Madagascar Bourbon Vanilla extract is better used in recipes that do not require baking or freezing, such as adding to whipped cream, butter, cereal, or a favorite beverage.