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Since 1965, Miller's Rexall Drugs has been a landmark spiritual goods and guidance store located in the heart of downtown Atlanta. Offering unique cultural goods for all-purposes, Miller's Rexall has reached generations of customers who have practiced alternative forms of self-care and homeopathic treatments.
HOODOO CURES FOR WHAT AILS YOU The Wall Street Journal interviewed a number of notable Hoodoo + Spiritual suppliers around the country, and we were proudly featured on the front cover of the WSJ as one of those suppliers. We were chosen for our knowledge, sincerity, diversity of merchandise, and service based on customer and user input. Thank you for viewing our site. Come by our retail store or call is if we can be of service to you. View the WJS article
RUN DEVIL RUN Paul McCartney's Atlanta 'Run' CD draws inspiration from a Broad Street storefront. Paul McCartney's solo album, 'Run Devil Run', credits Miller's Rexall Drugs for the inspiration of the album. McCartney credits his inspiration to Miller's, a working pharmacy just south of the old Rich's department store at 87 Broad Street. Over the years, Miller's has come to specialize in products designed to ward off Satan and bring the good life.
It's a down-home, laid-back store where bottles of demon-chasing bath beads and floor wash, incense, candles, and even lottery-winning guides fill glass counters and line the walls. The store, located at ground level in a non-descript stone and brick building that's more than 100 years old, was founded by Donald Miller, the uncle of current owner, Richard Miller. "There was a grocery store - Miss Atlanta Supermarket - in here, but it had closed, so this space was open," Richard Miller said. "This was the heart of Atlanta as far as shopping for black customers went at that time and he (Donald) saw this as having a lot of potential." The area today hosts a variety of mom and pop businesses, having lost large merchandisers such as Rich's and Kessler's. "But it's a pretty vibrant area," Miller says, adding that his customers "are a wide range of people, from high government officials, lawyers, janitors, school teachers, and retired people. We see a lot of second and third generation customers."
McCartney discovered the store in January (of 1999) when he was in town with two of his children. His daughter, Heather, was unveiling her household creations at a trade show at the America's Mart Atlanta. McCartney's wife, Linda, died in April 1998. McCartney said his son, James, "wanted to visit the funky side of town. So we went down there and were just wandering around the block and we came across this sort of voodoo shop selling cures for everything. I was looking in the shop window, and I saw this bottle of bath salts called 'Run Devil Run'," McCartney said in a release accompanying the album. "I thought that was a good title for a song. So when I was on holiday after that, I started thinking of words for it and it came quite easily." Steve Rosenblatt, a marketing vice president for Capitol Records in Los Angeles, said that McCartney had taken "some snapshots" of the store, but later decided he wanted a professional photographer to shoot it. "He ended up writing the song 'Run Devil Run' for the album and wanted it (the store) on the album cover," Rosenblatt said. The cover depictions have been altered slightly, with the name "Miller's" on the Rexall sign changed to "Earl's". But the rest of the two storefronts are very similar, right down to the Herbal Viagra advertisements. Here's a link to an old article about Paul McCartney's visit to Miller's Rexall.
ABC approached us and asked if we wanted to let them use our store to film the pilot for a series called, "187 Detroit". They discovered Miller's and thought it would be perfect. They offered Doc Miller a nice deal for the use of the drugstore - an offer he couldn't refuse. Check out the series on ABC's website.
HOODOO AND CONJURE QUARTERLY
Who knew it would be a mess of cobwebs that would make a believer out of Doc Miller? OVER 45 YEARS AGO, Richard "Doc" Miller was just 12 years old when he started working with his uncle Dr. (Doc) Donald Miller at Miller's Rexall Drugs, a typical pharmacy located in downtown Atlanta, Georgia. This was back when pharmacies were located on every corner in every neighborhood (well, almost). When it was the place to go and get what you wanted and also served as the neighborhood drugstore. Miller's Rexall fit this profile perfectly. It was a family-friendly corner drugstore that, for folks living in the neighborhood, had everything they wanted and needed... and then some!